Develop today. Perform tomorrow.
Great players are not born. They are developed. LevelUp360HQ gives every athlete a living player card, 838 film-at-home challenges, an AI development engine writing real match reports and weekly training plans — and a climb through seven tiers. Clubs get the entire back office: payments, bookings, CRM and white-label branding.
Football
Cricket
Netball
Rugby
One platform.
Every role.
From the player chasing their first badge to the coaches and clubs behind them, LevelUp360HQ is built for the whole ecosystem.
Athletes & Parents
Own the journey like a pro family.
- A living, shareable player card
- 838 film-at-home challenges
- Weekly AI home-training plan
- Schedule, RSVP & club chat
- vLife360 — a career game that grows with your child
Coach
Spend time coaching, not chasing.
- AI match reports from your stats
- Skill batteries & assessments
- Video approvals queue
- Squad messaging & broadcasts
- Drill library & session syllabus
Club
A whole back office in your pocket.
- Enquiries → trials → members CRM
- Memberships, store & payment plans
- Public booking page with waitlists
- Sponsors, engagement & reports
- White-label branding
Climb the tiers.
Earn your spot.
Every athlete starts at Grassroots and earns their way up. XP from challenges, assessments and matches drives a journey through seven distinct tiers, and every one is a milestone worth chasing.
An AI coach
in every pocket.
Not a chatbot bolted on. A development engine wired through the whole platform — reading real assessments, real match stats and real training history, then writing the next step for every single player.
"Receives on the half-turn under pressure and plays forward early — rare instincts at this age. Left foot has gone from a weakness to a genuine option in eight weeks of logged home sessions."
Every Decision
Shapes Your Journey.
A football-fantasy career game built entirely around your child's real progress. Scouts, club offers, fictional brand deals, a coin economy, virtual lifestyle and a card studio — pure theatre, zero pressure. Grassroots talent gets 30 coins petrol money. International athletes field 100,000-coin elite packages. Every offer is fiction; every coin is earned by real progress.
Club offers & contracts
Tier-graded club interest: a Grassroots athlete gets a friendly "come train with us" worth 30 coins; an International athlete fields a formal 2-year deal worth 100,000. Choose a contract length, stay loyal for a bonus, or hold out for a better offer.
Sponsors & coin economy
Fictional brand deals and decision-inbox storylines bank career coins. Every coin is in-game only — earned by real progress, never bought or cashed out.
Lifestyle & Card Studio
Spend coins on a virtual lifestyle — free starter gear up to the 10,000,000-coin private jet — and on card frames that really do appear on the shareable card PNG.
Safeguarding by design: every storyline is generated around your own child only. No other children appear, no cross-club exposure, and nothing in vLife360 can ever change a real rating, tier or XP total.
Everything an athlete needs
to get noticed.
A complete development ecosystem: gamified for athletes, intelligent for coaches, profitable for clubs.
Living player cards
A living player card with six attributes, market value, career stats and badge slots — updated with every match, shared as a PNG with captions that write themselves around tier promotions and hat-tricks.
838 XP challenges
Weak-foot rondos, keepy-up streaks, Cruyff turns — 158 progressions deep, tier-locked, with step-by-step how-tos. Film it at home, say your codeword on camera, bank the XP when your coach approves.
Performance & career history
Every appearance logged: minutes, goals, assists, clean sheets and coach notes — club matches and external ones parents log themselves.
The Challenge Cup
A club-wide knockout: group stages, brackets, AI head-to-head hype lines — and a champion's badge that lives on the winner's card.
Leaderboards
Five ways to top the table — XP, goals, assists, attendance, challenges — across four time windows, so every kind of player gets their week at #1.
Word on the street
Match reports, scout notes, media buzz and coach takes: the feed that makes rising stars feel seen.
55 auto-awarded badges
Hat-tricks, clean-sheet streaks, tier promotions — 24 different trigger conditions watch every stat, so the trophy moment fires the second it's earned.
Schedule, RSVP & attendance
Arrive-by times per session, one-tap RSVP, the pitch postcode a tap from Maps, and a calendar feed that subscribes once and stays current.
Safeguarded messaging
Coach↔parent threads, team group chats with a coach always in the room — and by design, no private adult-to-child channel exists. Ever.
Match footage
Drop a Veo, YouTube or Vimeo link on any match and every parent of a player who featured gets it in their pocket, instantly.
Not a mock-up.
The real thing.
One platform, four experiences. Each role gets a purpose-built interface that just works.
Built for clubs.
Loved by athletes.
Launch your own branded platform in days, then run the whole operation — recruitment, money, comms and retention — from one place.
Built for children's data.
From day one.
Safeguarding isn't a policy page here — it's enforced in the database, the messaging model and the way every photo is stored.
No private adult-child channel
Messaging is coach↔parent only, and every team chat has a coach in the room. There is structurally no way to DM a child.
Photos locked down
Children's photos live in private storage behind short-lived signed links — never on a public URL, never indexable.
Parents control sharing
Cards are shared by parents (or athletes 16+), never by staff. Public club pages show aggregate numbers only — never an individual child.
EU-hosted & GDPR self-serve
Data lives in Frankfurt. Parents export or delete their family's data themselves from settings — no support ticket needed.
Tenant isolation in the database
Row-level security walls every club off from every other club at the Postgres layer — not just in the application code.
Support that can look, not touch
Admin "view-as" is read-only, time-limited, banner-pinned and audit-logged. Nobody can ever quietly act as someone else.
Lives on the home screen.
Installable on any phone, with push notifications for tier promotions, badges, messages and match day. The native iOS app is coming to the App Store.
Ready to level up?
Great players are not born. They are developed. Book a walkthrough or jump straight into the live demo.
Get LU360 for your club →